Jae Grant Maloney is a person driven by compassion, curiosity, and fascination for all things new. In his professional life, Jae is an Airline person with multiple responsibilities within the KLM.

During a study, 3 years ago, it became very clear to me that our industry is going through a period of unprecedented turmoil and change on all levels. These changes partly driven by the introduction of new technologies such as AI and XR will effect our value chain like never before. Thus, having experienced the miners’ strike in Wales in the 1980’s and witnessing firsthand the devastating effects radical change can have on an individual when their sense of purpose is dramatically taken away. I decided to look for solutions based on Empathy and compassion that are also environmentally friendly and commercial, so that we all win.

VR and AR is the way to achieve this.