Boaz Ashkenazy is the CEO and founder of Simply Augmented, a 3D and augmented reality platform focused on making it easy for designers and manufacturers to share their ideas and products with their customers. Founded in 2017, Simply Augmented has worked for innovative brands around the world including Nike, Herman Miller, REI and Katerra. Boaz is currently a member and co-chair of the Khronos 3DCommerce Working Group helping set the standard for streamlined 3D content creation, management and display in online retail. Prior to Simply Augmented, Boaz was a founding partner at Studio 216 and an architect at the Miller Hull Partnership in Seattle.