Dr. Arianne Hinds recently joined Tencent America’s Media Lab in Palo Alto, CA, as a Principal Researcher where she is responsible for strategy, research and development of immersive media standards for light fields and immersive media distribution. Previously, she was a technical consultant to OTOY Inc., for the development of the Immersive Technologies Media Format (ITMF) suite of specifications, and a Principal Architect at CableLabs where she was the primary researcher for light fields and immersive technologies. In 2019, she co-founded Immersive Digital Experiences Alliance (IDEA) with the mission to develop the ITMF as an interchange and distribution format for streaming immersive media over commercial networks to drive XR displays and light field panels. She currently holds the position of INCITS L3.1 Chairman, for which she is the head of the U.S. delegation of experts for participation in MPEG. She received her M.Sc. and Ph.D. degrees in Computer Science at the University of Colorado, Boulder in 2000 and 2007 respectively.