Martin Urrutia has worked on Retail for +20 years, focusing on how to delight and innovate in the shopping experience. He has worked in different positions in Global Retail Agencies consulting leading brands and FMCG´s across North & Latin America, Asia and Europe, now working at The LEGO Group. Here he has had roles in Shopper Marketing and the LEGO Retail organization.Martin currently leads the Global Retail Innovation team out of the Headquarters in Denmark with the responsibility to develop, pilot and rollout new experiences and platforms that engage with shoppers and consumers across different touch points in retail.Looking at Retail as another media channel, Martin and his team are developing new memorable experiences that bring the LEGO brand to life, through creative and fun experiences that can be enjoyed across all LEGO branded channels.