Patrick is CEO of Rock Paper Reality (RPR)—the award-winning immersive studio and strategy agency. RPR helps brands such as Sony, Netflix, Hilton, and Microsoft to harness the full value of AR for marketing, advertising, and entertainment. Patrick has deployed dozens of immersive solutions for Fortune 500s, generating tens of millions in new opportunities and savings. Patrick has 10 years of research, advising, presenting, and strategizing on immersive technologies as well as co-organizes AWE Nite SF—the largest AR community in the world. For more, visit: https://rockpaperreality.com/