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Nov 9
12:20 PM - 12:45 PM
Description
A joint study with Snap & Deloitte Digital looked at understanding Augmented Reality’s (AR) potential to transform business and create lifelong consumer habits. We gathered data and feedback from nearly 15,000 Snapchatters and non-Snapchatters from around the world supplemented with in-depth interviews of industry leaders. Together, we examined market perspectives and emerging AR trends to understand their impact on consumer experiences and behavior on brands, shopping, communicating with others and interacting with the world.
Speakers
Global Head of Marketing Insights & Strategy
,
Snap, Inc.
MD - Digital Reality Business Leader
,
Deloitte Consulting
Related Sessions
Nov 9
09:00 AM - 09:25 AM
Description
In this opening keynote for the 12th annual AWE, Ori Inbar - the founder of AWE and Super Ventures - will welcome the XR Community to the first in-person AR or VR event in 2 years (!) and will highlight the industry's recent achievements as it enters the mainstream. Mr. Inbar will then share his vision for the next decade and call attention to the responsibilities and challenges we all share in ensuring the new wave of Spatial Computing is harnessed to fight humanity's existential threats to create an inclusive, just, and meaningful world worth living in.
Speakers
Co-Founder
,
AWE and Super Ventures
Nov 9
09:30 AM - 09:55 AM
Description
Science fiction writers, filmmakers and futurists have warned for years about the potential for a dystopian future where technology has created a dark, uninviting, hostile world. John Hanke, the Founder and CEO of Niantic, is here to tell you it doesn’t need to go that way. If the metaverse contemplates leading our lives inside of a computer network, the Real-World Metaverse will use technology to improve our experience of the real world, enriching it with fun and magic, and helping people lead richer, more fulfilling lives. But before you can enhance reality, you need to understand reality, and Hanke will outline Niantic’s vision of empowering developers and creators around the world with the Niantic Lightship platform. Learning lessons from technology transformations of the past, it’s incumbent on all of us to be more inclusive of different communities and more intentional about anticipating the downsides - as well as the upsides - of technology that will shape society and our lives over the coming decades.
Speakers
CEO and Founder
,
Niantic, Inc.
Nov 9
10:00 AM - 10:25 AM
Description
The XR ecosystem continues to grow and expand as XR devices and services blur the lines between physical and digital. Join Hugo Swart, VP at Qualcomm Technologies, Inc., as he talks about the exciting future of AR.
Speakers
VP & GM, XR
,
Qualcomm
Nov 9
10:30 AM - 10:55 AM
Description
Mayo Clinic has a firm belief that the needs of the patient come first and a foundational culture that unites every health care provider, scientist, student, and trainee in a singular mission to provide hope and healing to the world. Through our education activities, we aim to develop the
workforce of the future and lifelong learners who are trained on new models of care delivery, and ready to keep pace with changes in technology over their careers.
As we move forward in a bold new direction, Mayo Clinic aims to bridge excellence in education and clinical practice across our enterprise by investing in immersive technologies to deliver one- of-a-kind educational and training experiences.
It's important to recognize that Mayo Clinic has 3 campuses in 3 states (AZ, FL, and MN) with 65,000+ staff and a College of Medicine & Science that includes 5 distinct schools (School of Graduate Medical Education, Alix School of Medicine, School of Health Sciences, Graduate School of Biomedical Sciences, and School of Continuous Professional Development) with 4500+ active learners in 410+ subspeciality programs.
In this talk we will discuss Mayo Clinic’s current journey to strategically deploy Extended Reality (XR)-enabled education across our vast and diverse learner populations (i.e., surgical/medical trainees, staff, medical students, nurses, technicians, therapists, and patients). Additionally, we will provide insights into our preliminary work to utilize XR intraoperative navigation of patient-specific 3D data in the operating room using an expert-novice proctoring approach. Lastly, we will overview our new, bold-thinking strategy for establishing proper governance and collaborate leadership in an agile organization that is always learning and evolving — and moving fast — to expand knowledge and create new capabilities that will help transform health care delivery on behalf of patients.
Speakers
Neuroradiologist
,
Mayo Clinic
Division Chair, Experiential Learning
,
Mayo Clinic
Nov 9
11:20 AM - 12:15 PM
Description
Mainstream attention is finally focused on the convergence of technologies that the AWE community have been shaping for the past decade, and the "Metaverse" is having a moment. The idea has seemingly captured everyone's attention, with many rushing to define it and stake their claim. When you cut through the hype, who are the people truly shaping this future? Join Cathy Hackl for a short talk on the State of the Metaverse, followed by an inspiring discussion joined by leading voices featuring Roblox, AB InBev, and Nike. Together, they'll elevate the Metaverse conversation from a buzzword to an actual informed dialogue on the future of the Internet. They'll cover how culture and many industries are evolving - from fashion, sports, gaming, and beyond. We may even be joined by a panelist, born in the metaverse. This exciting session will give attendees a foundational perspective on the Metaverse that outlines both the pitfalls and opportunities in the years ahead.
Speakers
Former Head of Technology and Innovation
,
AB InBev
Co-Founder and Co-CEO
,
Upland
Enterprise Lead, Unreal Engine
,
Epic Games - Unreal Engine
CEO
,
Spatial Dynamics
Vice President, Brand Partnerships
,
Roblox Corp