Erin Reilly
Professor/Founding Director, Texas Immersive Institute University of Texas at Austin

Erin Reilly bridges industry and academia as an innovator, educator and strategist with 20 years of experience inventing new approaches, products, and experiences. Erin is Professor of Practice and Inaugural Director of Innovation & Entrepreneurship for Moody College of Communication at University of Texas at Austin. Her area of expertise is combining storytelling, engagement and emergent technology, and recently founded Texas Immersive to offer curriculum, research and projects related to this. Erin has been a guest lecturer worldwide at universities and industry conferences. She is a member of the Academy of Television Arts & Sciences New Media Peer Group’s Executive Committee, Past Board President of NAMLE (National Association for Media Literacy Education) and serves on advisory boards, such as IPSOS Media Development, Infinity Festival, Disney Junior and PBS.


Nov 10

04:35 PM - 05:00 PM

Grand Ballroom D
Retail, eCommerce & Advertising

Reimagining the College Campus Visit - Bringing AR Storytelling to Marketing

Erin Reilly | University of Texas at Austin

Simon Quiroz | University of Texas at Austin