Chris Abbruzzese joined Bollé Brands in November 2019 as Vice President of Trade Marketing - North America. Abbruzzese and his team are responsible for “B2CthroughB” marketing strategies and act as the bridge between global brand and product teams and the North American field sales team, with an emphasis on phygital executions that promote retail success and drive sell-through. Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally. Abbruzzese has also performed consulting services for clients in the outdoor, home automation, solar power, optical, and digital fabrication industries.