Shara Senderoff
President/Partner Raised in Space

Shara Senderoff was named one of Forbes’ prestigious “30 under 30” leaders in Tech, Fast Company’s “100 Most Creative People in Business,” and's “14 Most Creative CEOs” along her entrepreneurial rise in Film/TV, Tech and Music. 

Shara began her career as an intern for mogul Film/TV producers Scott Rudin (The Social Network), Dan Jinks & Bruce Cohen (American Beauty) and Kevin Bright (Friends). She went on to quickly climb the ranks in the film business reaching Vice President status at The Mark Gordon Company (Grey’s Anatomy, Criminal Minds, Speed, Saving Private Ryan, 2012) where she developed a slate of 20+ feature films with Universal Pictures, DreamWorks, 20th Century Fox, Sony, Dimension and Paramount. Shara paved innovation by creating and architecting Mark Gordon's initial Digital Media department to leverage technology, the social dynamics of the web and the company’s expertise in storytelling to develop new properties with cross platform capabilities. 

Through this self-founded incubator, Shara led investment strategy and formed the company’s venture arm, ultimately partnering with Mark Gordon to launch LA-based startup, Career Sushi (formerly called Intern Sushi), an innovative web platform that reinvented the way interns, entry & mid-level candidates applied to internships and jobs. Shara scaled the company quickly through strategic partnerships with record labels, offering exclusive opportunities to intern with top music artists. The site was acquired in 2015. Career Sushi hosted over 25,000 hiring companies and 1M+ internship/job candidates, placing over 25,000 interns in life-changing roles.

Shara went on to leverage her unique entertainment, tech and digital experience by launching innovation engine Something Gold which includes Something Gold Management, Something Gold Creative, Something Gold Sound and Something Gold Ventures.

Through her Something Gold banner, Shara manages and develops artists, songwriters and producers. She also serves as a strategy/marketing/innovation consultant for various record labels, advertising agencies, brands and influencers. Shara advises both C-level execs and startups throughout Los Angeles and New York. 

Some of her clients have included Atlantic Records, RCA Records, Capitol Records, Spotify, Charlie Puth, Post Malone, Katy Perry, Blake Lively, L’Oreal, Mastercard, Wunderman and more.

In 2019, Shara partnered with Scooter Braun, blockchain leader Ripple and Music Industry Vet Zach Katz to launch music/tech investment group, Raised In Space.

Shara has been featured in The Wall Street Journal, TIME Magazine, Forbes, Fortune, Fast Company, Mashable, TechCrunch, Seventeen Magazine, Cosmopolitan Magazine, Life Hacker, Variety, The Hollywood Reporter, Entrepreneur Magazine, Billboard and more. 

She is a member of the Young Entrepreneur Council and an active speaker and advisor in the tech, film, career and startup communities. Shara was hand selected as one of LinkedIn’s Influencers where she has over 400,000 followers.


Nov 9

03:15 PM - 04:10 PM

Grand Ballroom G
Gaming & Location Based Entertainment

Hijacking Bansky Style the Opportunity Across Gaming, the Metaverse, and Music

Daniil Solopov | Sensorium

Anne McKinnon | Ristband

Elizabeth Moody | Wave

Shara Senderoff | Raised in Space