Jesse Schell is the CEO of Schell Games, a team of more than 130 people in Pittsburgh, PA who strive to make the world’s greatest educational and entertainment games, including Yale Medical's PlayForward: Elm City Stories, Water Bears VR, HoloLAB Champions, the Daniel Tiger’s Neighborhood games, and Happy Atoms. Schell Games also creates pure entertainment content, such as the award-winning VR game I Expect You To Die and Until You Fall, a VR sword fighting game. Jesse also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. Jesse has worked on a wide variety of innovative game and simulation projects for both entertainment and education, but he is best known for his award winning book The Art of Game Design: A Book of Lenses and his predictions about the future of gaming technology. A third edition was released in 2019 to commemorate the 10th anniversary of the book. He is a previous chair of the International Game Developers Association and former Creative Director of the Disney Virtual Reality Studio.