Mason Sheffield is Senior Director of Creative Technology at Lowe’s Innovation Labs—a division of Lowe’s that specializes in emerging tech to fast forward to the future of home improvement retail. Mason’s organization builds cutting-edge products based on a wide variety of exponential technologies including virtual and augmented reality, robotics, 3D imaging, computer vision and machine learning. Under his leadership, the Labs team has been awarded twelve patents and additional patents pending.

Prior to joining Lowe’s, Mason spent nearly a decade at the forefront of gaming technology. Mason and his teams at Electronic Arts and Activision game studios created heroes you want to be, villains you love to hate, and monsters you relish to destroy. Mason also held roles at Sledgehammer Games, Trion World Network, and Nosam Games.

Mason holds a BA in computer and video imaging from University of Silicon Valley located in San Jose, CA.