Julia is CEO and Creative Director of Novaby, an award-winning AR/3D Studio specializing in AR Placemaking, space activations and tours. She and her team of digital artists, storytellers and creative technologists love transforming spaces into joy-filled Places using AR, the arts, humanities and social science. Their landmark projects can be found in Seattle, San Francisco, New York, Richmond, Europe and on screens around the world.

Julia has 25+ years experience leading clients and organizations through highly technical, creative projects up to $200 million, in the virtual and real worlds. As a pioneer leader in AR Placemaking, she has spoken on the subject for ARIA at the MIT Media Lab, U.S. State Department, Augmented World Expo (AWE), Architects Institute of America, the University of Washington, the VRAR Association, and the National Consortium for Creative Placemaking.

She has a BS in Architectural Engineering from Penn State University and an MA in Asian Studies from the Florida International University where her research focused on Collective Memory Theory and practice. She is registered Professional Engineer (PE), Leed Accredited Professional, and U.S. State Department Critical Language Scholar in Mandarin.