Description

Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.

Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.

In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.

Speakers

Yehiel Atias

CEO & Co-Founder , Hexa3D

Tyler Lindberg

Lead, Vertebrae 3D Engineering , Snap, Inc.

Ashley Crowder

CEO, Co-Founder , VNTANA

Paul Duffy

President & Chairman , NexTech AR Solutions

Murad Akhter

Co-Founder & CTO , ALL3D

Description

As we begin to build out communities inside the Metaverse/virtual worlds, are there any key architectural tenants and principals we should consider first, that might be different from game design ecosystems? Traditional Experience Design from themed attractions have long been well equipped to answer these questions. Tune in to this fireside chat with Disney Imagineer and Experience Designer, Amy Jupiter, to help us better understand if building for the Metaverse holds the same requirements as building a new themed attraction.

Speakers

Kathleen Cohen

Tech Humanist, XR Strategist , The Collaboratorium

Amy Jupiter

Founder/Chief Experience Designer , ByJove: A Collective of Perspective TM

Description

The world is awash with identity politics, and many communities and brands feel as if they are drowning in the chaos. But what if the key to 21st Century growth is in truly listening to these voices? Come learn how to grow in VR by empowering the unheard to lead.

Speakers

Jeremy Nickel

VP Community & Live Events , Tripp

Description

Coming Soon!

Speakers

Nima Shams

VP & GM of Product Business Unit , DigiLens

Description

AR already powers compelling ways for shoppers to visualize, try on, and experience products before buying them – helping to increase sales and reduce returns, benefitting both shoppers and businesses alike. In this workshop-style session, we’ll show you how you can create and publish AR Try-On Lenses, whether you’re a beginner, brand or business, or an experienced developer. From external body mesh to cloth simulation, you will see how the Snap AR platform is reimagining retail and fueling some of the most advanced, realistic experiences on mobile today.

Speakers