Agenda

Description

Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.

Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.

In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.

Speakers

Yehiel Atias

CEO & Co-Founder , Hexa3D

Tyler Lindberg

Lead, Vertebrae 3D Engineering , Snap, Inc.

Ashley Crowder

CEO, Co-Founder , VNTANA

Paul Duffy

President & Chairman , NexTech AR Solutions

Murad Akhter

Co-Founder & CTO , ALL3D

Description

As we begin to build out communities inside the Metaverse/virtual worlds, are there any key architectural tenants and principals we should consider first, that might be different from game design ecosystems? Traditional Experience Design from themed attractions have long been well equipped to answer these questions. Tune in to this fireside chat with Disney Imagineer and Experience Designer, Amy Jupiter, to help us better understand if building for the Metaverse holds the same requirements as building a new themed attraction.

Speakers

Kathleen Cohen

Tech Humanist, XR Strategist , The Collaboratorium

Amy Jupiter

Founder/Chief Experience Designer , ByJove: A Collective of Perspective TM

Description

The world is awash with identity politics, and many communities and brands feel as if they are drowning in the chaos. But what if the key to 21st Century growth is in truly listening to these voices? Come learn how to grow in VR by empowering the unheard to lead.

Speakers

Jeremy Nickel

VP Community & Live Events , Tripp

Description

Coming Soon!

Speakers

Nima Shams

VP & GM of Product Business Unit , DigiLens

Description

AR already powers compelling ways for shoppers to visualize, try on, and experience products before buying them – helping to increase sales and reduce returns, benefitting both shoppers and businesses alike. In this workshop-style session, we’ll show you how you can create and publish AR Try-On Lenses, whether you’re a beginner, brand or business, or an experienced developer. From external body mesh to cloth simulation, you will see how the Snap AR platform is reimagining retail and fueling some of the most advanced, realistic experiences on mobile today.

Speakers

Description

The internet can be regarded as a closed-off and isolated environment. People enter the web through devices that conceal or distort their identities, creating a landscape of anonymous users. It is well acknowledged and discussed that much of the physical world, most significantly human connection, is lost in the digital climate. The trajectory of this disconnect is a concern for many, particularly when considering young and future generations are born with internet access in their immediate grasp. And while, for some, this is a daunting prospect, there are tools and devices that will ensure the positive innovations of this beyond belief. Augmented Reality has the power to connect users both in the digital and physical worlds - the technology fuses the two environments, establishing a meeting point in which people remain who and where they are. But how do we reach the point of an entirely augmented reality?

In his presentation, Faisal Galaria will discuss the concept that in order to enable this state, in which communities of people utilise the power of AR, it is essential that they are not only observers and users, but also creators - with the ability to shape their own ecosystems. And while collaboration and sharing are at the core of published AR experiences, it is imperative that these elements are also a possibility in the building stage. At Blippar, the integration of our AR SaaS tools into working team platforms will foster communities of AR creators and pioneers - providing accessible and inspirational innovation environments, both on and offline.

Speakers

Faisal Galaria

CEO , Blippar

Description

The joke used to be that "On the Internet, nobody knows you're a dog." In the metaverse, nobody knows who you are.

How do we evolve to the next stage of identity? What does it mean to be human? What do our names mean? How much do we want to look like ourselves, versus look like avatars? Today, we face a new paradigm of online identity. It presents many questions on how we develop for this world.

These are questions to engage the audience in an examination on not only what it means to be human, but how do we evolve to that next stage of identity.

Speakers

Cix Liv

Founder , REK

Description

Join us in an authentic panel discussion with three CEO’s leading the Immersive Tech Landscape. The focus will be on the current trajectory of immersive media, and where we are headed. As Founders, how has the landscape of VR changed from the previous years? What is the latest thinking on the current ecosystem? These CEO’s will share perspectives on team-building and what it takes to develop a highly-driven team working on forward-thinking products. They will speak to how to ideate and build for the Metaverse using the tools available and deep-dive into what it really takes to build out an application for consumer and enterprise use.

Speakers

Inga Petryaevskaya

Founder and CEO , ShapesXR

Katherine Bachert

Developer Strategy Team , Meta

Inga Petryaevskaya

Founder and CEO , ShapesXR

Anurupa Ganguly

CEO , Prisms

Emilie Joly

CEO , Zoe Immersive Inc

Description

With TikTok's launch of Effect House, anyone can now create AR experiences and effects for TikTok's global community.
AR on TikTok is different than anywhere else — it's uniquely creative, used by people in distinct and imaginative ways, and often it's just plain WEIRDER. The Effect House community is different, too; for a new generation of creators, TikTok is their first experience with augmented reality. This new contingent of effect creators is using Effect House to bring an entirely new set of skills and ideas to the world of AR.
During our early beta, effects made by our creators were used in 1.5 billion TikTok videos and viewed over 600 billion times. At AWE, you'll hear firsthand from some of those creators and find out:

• How does an AR effect become a global trend?
• How can creators build an audience for their AR experiences?
• What features in Effect House are most exciting for designers, developers and artists?

And of course, we'll share some of our favorite TikTok videos featuring community effects :) See you there!

Speakers

Paige Piskin

Social AR Developer, Influencer and Designer , White Glove Media

Paige Piskin

AR/VR Director and TikTok Creator , Creator

Laura Gouillon

AR/VR Director and TikTok Creator , Creator

Ollie Tyler

Augmented Reality Technologist , Creator

Greg Feingold

Community Lead , TikTok