Agenda

Description

Discover how brands can use Unity to build and publish real-time 3D experiences that engage their consumers on multiple platforms, whether it’s a web-based 3D product configurator or an immersive VR experience, and guide shoppers along their purchase journey. Thanks to headless integration with Salesforce Commerce Cloud, shoppers can then make their final purchase without leaving their immersive experience. See how Unity and Salesforce are evolving the e-commerce experience.

Speakers

Natalija Pavic

Senior Product Manager, Global Commerce Cloud , salesforce.com

Randal Cumming

Senior Business Strategy Manager , Unity Technologies

Description

Still consumer behavior continues to change, e-commerce continues to grow and virtualization gains traction. What is the future of our malls, stores, and for that matter all Consumer Environments?

Are consumers ready for completely virtual immersive realities, events, and shopping?

What will become of a massive commercial real estate market that contributes $33Trillion to the US economy alone?

While we are dreaming of a long-term virtual meta-reality the near-term mixed reality future is being created inside of the Built Environment.

In this session, Jeremy Bergstein, Vice President of Customer Experience at Resonai, will discuss the future of malls, retail, and consumer venues, and why our the near-term meta-reality will likely be created in our Built World.

Speakers

Jeremy Bergstein

VP of Global Experience , Resonai

Description

As Marty Neumeier so aptly describes, a brand is the “gut feeling” people have about your product/service. How do you ensure that your brand in the metaverse doesn’t give indigestion to your customer’s avatar?

The first step is re-examining your core brand assets so that they travel well. Whether or not you have technical teams engineering your immersive presence, brands with traditional agencies, brand managers and creative staff need to make sure the building blocks of brand are reevaluated, taking a new look at their brand strategy, customer profiles, success metrics, mission, vision, values, naming conventions, even color palette. The art and practice of building brands hasn’t changed, but there are new questions your guidelines need to answer.

Cynthia and Justin will walk you through what they believe are the first 10 Essential Questions, and how to uncover what your specific brand needs to evaluate.

Speakers

Justin Breton

Brand Experiences & Strategic Partnerships , Walmart

Cynthia Maller

Head of 3D Creative Technology , Walmart

Description

In today’s ever-evolving retail landscape, personalization is essential to engage customers and build brand loyalty. In this session, you’ll learn why AI + AR technology and solutions such as virtual try-on are transforming the retail space and enabling personalization in powerful new ways. Learn how top brands have leveraged AI + AR across their omnichannel shopping journey to provide every customer with personalized recommendations.

Speakers

Paul Liu

AVP, Product Marketing, Strategic Partnerships , Perfect Corp.

Description

Do you want to be a pioneer in the Metaverse? Do you want to learn the fundamental principles to create a successful Metaverse strategy that ensures your company stays competitive and achieves maximum customer engagement? By attending this presentation from thought leaders Barton Goldenberg and Tim Bajarin, you will learn an 8-step methodology for doing business in the Metaverse.

Goldenberg and Bajarin will share Metaverse case study videos as well as technical and business ‘action items’ you can immediately apply to ensure your company prospers doing business in the Metaverse. This is one presentation you will not want to miss!

Speakers

Tim Bajarin

President , Creative Strategies

Barton Goldenberg

President , ISM Inc.

Description

2D E-commerce websites will soon become 3D Virtual Stores, with Virtual avatars and Virtual Inventory. We, at Metadome.ai, will be presenting our 3D Virtual Showroom Platform for E-commerce, which supports integrations with all major e-commerce platforms such as Shopify and others that will enable 1000’s e-commerce brands globally to create their own virtual store. Our Virtual store platform is supported with WebXR and content creation capabilities as well so that e-commerce brands can create personalized showroom experiences for their customers. Let us walk you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make the transition from a 2D website to a 3D Virtual Showroom easier.

Speakers

Kanav Singla

Founder & CEO , Metadome

Description

Despite the fact that humans have never been more connected, we still see divisiveness and rhetoric that separates us in tangible ways far exceeding physical distance. Join Unity's Vice President of Social Impact, Jessica Lindl, as she interviews three creators about how their work is changing the world for the better as they use real-time 3D to bring to life their dreams for a better future.

DressX‘s Co-Founder, Daria Shapovalova, will share how LA-based DressX creates digital fashion to reduce the carbon footprint of the fashion industry and has actually measured the real carbon reduction of their process.

Embodied Labs’ CEO and Founder Carrie Shaw will discuss how she's using VR to help caregivers. Virtual reality allows you the opportunity to step into someone else’s shoes–to deeply understand the lived experience of another person. Caregivers know what to expect, how to relate, and how to respond more clearly, support more confidently, and serve with greater purpose.

Speakers

Daria Shapovalova

Co-Founder , DressX

Carrie Shaw

CEO & Founder , Embodied Labs

Caitlin Robinson

Head of Product Marketing and Business Development , Scatter

Jessica Lindl

VP of Social Impact , Unity