Gregg is Senior Vice-President of U.S. Operations / Partner, at HOLOGATE, the world’s most successful immersive media company for location-based entertainment (13,000,000+ players to-date across 38 countries worldwide); Co-Vice Chair of the Producers Guild of America ‘New Media Council’ (2nd Term); and Partner and Co-Event Director of DreamlandXR. Previously, Gregg was Chief Strategist / Evangelist at Unofficial Cardboard, the pioneering and leading Google-Certified producer of ‘Google Cardboard VR’.

Prior to XR, Gregg was a Visual Effects Producer and one of the early adopters and producers of stereoscopic 3D in the early 2000s. Producer of the world’s very first high-definition 3D television broadcast (NBC’s ‘Medium’); Senior Stereoscopic Producer on X-Games 3D: The Movie; Executive Producer on Red Bull Media House’s first 3D production, ‘Rampage 3D’; Advisor on live 3D events: Academy Awards Red Carpet Experience, Lollapalooza, Austin City Limits, Dave Matthews, Foo Fighters and many others.

In the area of education, Gregg is a member of the advisory council of the Cal State University Entertainment Alliance (CSUEA), which features industry executives in the leading media & entertainment companies (Netflix, Disney, SAG/AFTRA, Sony, Univision, Amazon, NBC/Universal, and many others) that help guide the CSU’s efforts across their 23 universities to develop mutually beneficial industry partnerships and the most relevant course and career development standards to prepare students for professions in the entertainment business.

Gregg’s speaking engagements include the Augmented World Expo (AWE) recently held in November 2021, Consumer Electronic Show (CES), Game Developer’s Conference (GDC); National Association of Broadcasters (NAB); Dubai Game Conference, Comic-Con, WonderCon, IBC Show | Amsterdam, SIGGRAPH, SXSW, Mobile World Congress, VR/AR Global Summit, Amusement Expo/VR Summit, G2E-Global Game Expo, and many others.