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Lauren Ruffin
Co-Founder Crux

Lauren Ruffin is a thinker, designer, & leader interested in building strong, sustainable, anti-racist systems & organizations. She's into exploring how we can leverage new technologies to combat racial and economic injustice. Lauren is an Associate Professor of Worldbuilding and Visualizing Futures at Arizona State University and a co-founder of CRUX, an immersive storytelling cooperative that collaborates with Black artists as they create content in virtual reality and augmented reality (XR).  She also leads the Office of Movement Building at Yerba Buena Center for the Arts (YBCA), where she focuses on amplifying the stories and activism of the YBCA community. Prior to joining YBCA, Lauren was co-CEO of  Fractured Atlas, the largest association of independent artists in the United States. In 2017, she started Artist Campaign School, a new educational program that has trained 74 artists to run for political office to date. Lauren has served on the governing boards of Black Innovation Alliance, Black Girls Code, Open Collective, and Main Street Phoenix Cooperative, and on the advisory boards of ArtUp and Black Girl Ventures. She graduated from Mount Holyoke College with a degree in Political Science and obtained a J.D. from the Howard University School of Law.

TALKS

Jun 3

02:35 PM - 03:30 PM

GRAND BALLROOM G
GAMING, ENTERTAINMENT & MEDIA

Immersive Storytelling for Impact

Victor Agulhon | TARGO

Robert Hernandez | USC Annenberg School of Journalism

Michaela Ternasky-Holland | Games for Change

Caitlin Robinson | Scatter

Lauren Ruffin | Crux