Iris Ichishita is the Chief Executive Officer and Co-Founder of Toekenz, the first family-focused and kid-safe NFT platform and marketplace. Prior to Toekenz, Iris oversaw creative production and digital engagement at Mattel, producing video content for its world-class toy brands, including two Netflix Original for the Ever After High toy brand. Before Mattel, she headed up production at Hallmark Movies Now, producing original live-action, documentary, and animated films for SVOD, including the reboot of Rainbow Brite. Iris is the VP of New Media and Chair of the New Media Council Board of Delegates for the Producers Guild of America. She has an MFA in Motion Picture Producing from the USC Peter Stark Producing Program.