Subtitle: A practical manual for blending physical and digital experiences in brand communication.
In the age of Digital Fashion, Beauty, and the Metaverse, it's crucial to distinguish effective instruments that drive sales from non-scalable hype bubbles. Experience has shown that the so-called Metaverse is not entirely about virtual worlds but about blending real-life experiences and digital content.
This talk covers:
- analysis of our new cases at the intersection of XR and offline - AR Mirrors for Mugler and Semi-digital Clothing collection for Bershka
- review of concrete outcomes that we received - awareness, audience engagement, and sales growth
- the best and proven to be effective XR setups for offline and practical manual for their implementation
Attendees will also learn essential, immediate action steps to take advantage of XR for offline and receive measurable and substantial sales growth.
We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.
The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.
Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:
- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.
Though tech giants like Netflix, Microsoft, and Google are pressing pause on metaverse ambitions in light of economic headwinds and spiraling hype cycles, spatial data is powering virtual environments that drive real benefits and practical utility for enterprise functions and consumer applications. Yet creating an immersive, effective, and agile spatial lake—deep enough to power the metaverse—requires three key functional layers to (1) create and manage, (2) build and operate, and (3) deliver and interact at scale. In this panel, spatial computing expert David Randle (Global Head of Spatial Computing GTM at AWS) moderates a panel with meta-world-makers Josh Rush (CEO at Surreal Events), Ryan Smith (Head of Product at RapidCompact by DGG), and Dan O’Brien (GM Americas at HTC VIVE) to discuss the formula for creating a “Spatial Lakehouse” solution strong enough to make the metaverse matter to employees, clients and consumers alike.
Join us for a thought-provoking panel discussion on the impact of extended reality (XR) on the fashion industry and its implications for brands and user engagement. Our panel of experts will delve into the ways in which XR technology is changing the fashion landscape and how it is being used to enhance the shopping experience for consumers. We will also explore the potential for XR to increase sustainability in the industry by reducing the need for physical products, as well as its impact on supply chain management and production processes. Don't miss this opportunity to gain insights and understanding of the future of fashion in the XR era.