04:05 PM - 04:30 PM
In 2021, household name brands invested hundreds of millions into virtual real estate and NFTs. This initial boom in investment volume reached a peak in January 2022, and then was followed by an immediate bust. When one of Marriott’s flagship hotels, The Westin Seattle, began researching metaverse platforms, they didn’t fall for the hype and buy empty plots of virtual real estate. Instead, they partnered with one of Meta’s fastest growing virtual worlds, Immerse, to create a user-centric metaverse experience.
In this discussion, learn from Immerse’s Director of Brand Partnerships, Daniel Decker, and The Westin Seattle’s Head of Marketing as they share their experience partnering to create the first hotel in the metaverse. As well, they will share why they went against the grain and decided not to sell NFTs but instead focused on the real world, inviting virtual metaverse visitors to book real hotel rooms at their iconic hotel.
11:00 AM - 11:55 AM
12:00 PM - 12:25 PM
The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.
01:40 PM - 02:05 PM
Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:
- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.
02:10 PM - 03:05 PM
Though tech giants like Netflix, Microsoft, and Google are pressing pause on metaverse ambitions in light of economic headwinds and spiraling hype cycles, spatial data is powering virtual environments that drive real benefits and practical utility for enterprise functions and consumer applications. Yet creating an immersive, effective, and agile spatial lake—deep enough to power the metaverse—requires three key functional layers to (1) create and manage, (2) build and operate, and (3) deliver and interact at scale. In this panel, spatial computing expert David Randle (Global Head of Spatial Computing GTM at AWS) moderates a panel with meta-world-makers Josh Rush (CEO at Surreal Events), Ryan Smith (Head of Product at RapidCompact by DGG), and Dan O’Brien (GM Americas at HTC VIVE) to discuss the formula for creating a “Spatial Lakehouse” solution strong enough to make the metaverse matter to employees, clients and consumers alike.
03:10 PM - 03:50 PM
Join us for a thought-provoking panel discussion on the impact of extended reality (XR) on the fashion industry and its implications for brands and user engagement. Our panel of experts will delve into the ways in which XR technology is changing the fashion landscape and how it is being used to enhance the shopping experience for consumers. We will also explore the potential for XR to increase sustainability in the industry by reducing the need for physical products, as well as its impact on supply chain management and production processes. Don't miss this opportunity to gain insights and understanding of the future of fashion in the XR era.