Back

How Immersive Storytelling Can Deepen Human Understanding of Critical Issues

Jun 1

10:35 AM - 11:00 AM

Description

It’s a harsh reality that humanity affects life even at the smallest level: microplastics plague our oceans, harming plankton, a crucial food source for sea life and a critical part of Earth’s ecosystem. To understand the gravity of this situation, Philippe and Ashlan Cousteau, inspired by the legacy of Philippe’s grandfather Jacques Cousteau, made A Drop in the Ocean. Created in partnership with Conservation International and developed with Unity by Vision3, Drop in the Ocean is a 10-minute social VR adventure where audiences hitch a ride on a jellyfish and encounter the mysteries of the deep. Most importantly, participants experience the plastic pollution crisis from the viewpoint of sea life. Join this session to understand how a virtual reality experience can bring awareness of critical issues, such as the huge ecological challenge microplastics brings to the global masses.

Speakers

CEO & Co-Founder , Tripp
CEO , Unity
Author, Explorer and Ocean Advocate , Journalist

Related Sessions

May 31

09:00 AM - 09:45 AM

Description

Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 14th annual AWE USA 2023 event with the theme: XR is Everywhere!

He will kick off with his annual update about the state of the XR industry and where it's headed, and will follow up with "Metaverse Unplugged" - a super-fan conversation with Neal Stephenson - the legendary author who coined the term Metaverse.

Speakers

Co-Founder , AWE and Super Ventures
Co-Founder , Lamina1
May 31

09:50 AM - 10:15 AM

Description

Qualcomm Technologies Inc., is excited to be at the forefront of accelerating the XR industry. Our efforts to build an open XR ecosystem have helped drive innovation that make the XR industry successful for all. At AWE 2023, Hugo Swart, VP & GM of XR at Qualcomm will reveal the latest developments with our Snapdragon XR platforms and Snapdragon Spaces developer SDK and how they are shaping the next generation of AR, VR, and MR experiences.

Speakers

VP/Head of Digital Products North America , Red Bull Media House
VP & GM, XR , Qualcomm
Chief Product Officer , Kittch
Director of XR Technology , OPPO
May 31

10:20 AM - 10:45 AM

Description

The journey with XREAL Light, XREAL Air and Beyond

Speakers

CEO , XREAL
May 31

10:50 AM - 11:15 AM

Description

A fireside chat with Rony Abovitz, CEO of Sun and Thunder (founder of Magic Leap and MAKO Surgical), and his podcast co-host, Forbes tech columnist Charlie Fink. Rony will discuss why he thinks we're in a difficult but necessary middle "Gemini" phase (Mercury-Gemini-Apollo) before a deeper convergence of multiple technologies enables a full flowering of the XR seeds we have been planting for the past ten years, and the five decades before that.

Speakers

Consultant, Columnist, Author, Adjunct , Forbes
Founder & CEO , Sun and Thunder
May 31

11:20 AM - 11:45 AM

Description

In a fast-evolving world of technology, staying ahead of the curve and pushing creative and technological boundaries with AR is not just beneficial, but essential. Join Resh Sidhu and Ben Feuerstein, the founders of Snapchat's AR Creative Studio, as they unveil their key principles for building industry-leading AR experiences with the Snap AR platform.

During this talk, they'll share principles for AR development on Lens Studio backed by real-world examples of experiences that have captivated festival-goers with Live Nation, transformed fashion with Vogue, and brought wonder to Coca-Cola. Whether you're a brand, a developer, or simply curious about the latest advancements in Snap AR’s technology, this is a unique opportunity to learn from experts and gain practical insights and innovative ideas.

Get ready to be inspired, educated, and amazed by the incredible possibilities of Snap AR, and how it can help you meet the ever-changing demands of today’s consumers.

Speakers

Global Director, Arcadia Creative Studio , Snap, Inc.
Head of Business, Ops & Innovation, Arcadia Creative Studio , Snap, Inc.