Josh Shabtai
Sr. Director, Innovation Labs Ecosystem Lowe's Companies

Josh leads a global team responsible for articulating the future of home improvement retail and establishing strong, actionable partnerships with technology and cultural organizations of all sizes – with the ultimate goal of accelerating Lowe’s ability to make that future real today

Josh’s background as an augmented reality videogame designer, connected-toy start-up founder and advertising creative director has fueled his passion for partnering with visionary companies and working to scale breakthrough ideas at Lowe’s. Prior to joining Lowe’s Innovation Labs, he co-founded an augmented reality videogame studio, lm/nl, where he directed the best-selling AR title Star Wars Arcade: Falcon Gunner for iOS; co-created the $100m+ selling toys-to-life platform Telepods; and transformed Band-Aid brand bandages into augmented reality Muppet shows with Band-Aid Magic Vision. He has previously served as creative director at IPG’s Media Lab and ad agency, JWT, and holds a bachelor’s degree in mass communication from Boston University.


May 31

11:00 AM - 11:55 AM


Brands Building Beyond the Metaverse

Phil Sage | PepsiCo

Lee Kebler | Journey

Josh Shabtai | Lowe's Companies

Rich Beaudrie | Chick-fil-A