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Phil Sage
Sr. Dir. Design & Innovation HUB PepsiCo

Phil Sage is an award-winning global innovator with 20+ years of experience setting the vision for front-end innovation and award-winning product development across gaming, entertainment, and the world's most forward-looking consumer brands. A 4yr honoree in MOJO NATION's Top 100 Most Influential figures in the Toy & Gaming Industry. Establishing his design his career at LEGO, His past chapters at Hasbro Inc, responsibilities included global technology acquisition, global Inventor relations, and driving 'digital first' iPlay design & development organization. Over his impressive history, his teams discovered and commercialized break frame innovations like the TOTY Award winning PieFace, Animated Grogu, KAPI Award winning Star Wars Lightsaber Academy, NERF Lazer Ops, and Webby Award-nominated Dropmix. In late 2021, he was awarded the inaugural Brian Goldner Joymaker Award for boundary-pushing philanthropic innovation. In his exciting PepsiCo role, Phil is the Senior Director responsible for Design & Innovation HUB, North America. A team charged at accelerating immediate to longer term innovation strategies against some of the globe's biggest and most successful brands across the FritoLay, PepsiCo portfolio. Designing experiences across brand, product, packaging, retail, through a human centered and sustainability lens, that adds strategic business value and growth. As an ambassador and mentor of Design Thinking & Innovation, he and his peers are focused on positive, impactful change; to solve real problems for current and future generations, transforming the portfolio in the process.

TALKS

May 31

11:00 AM - 11:55 AM

GRAND BALLROOM B
RETAIL, E-COMMERCE & ADVERTISING

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