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Lisa Peyton
Immersive & Strategic Comm. Instructor University of Oregon

I'm equal parts bleeding edge technologist, passionate educator and data driven strategist. I strongly believe in the power of technology to educate, entertain and connect people around the world. I leverage the principles of psychology, immersive storytelling and digital channel expertise to help brands understand, reach and emotionally connect with their customers.

TALKS

May 31

02:25 PM - 03:20 PM

GRAND BALLROOM G
GAMING, ENTERTAINMENT & MEDIA

B2B Marketing Case Study: How Intel and Microsoft Leveraged Immersive Technology to Connect with Developers

Lisa Peyton | University of Oregon

Kellie Bayer | Intel

Billie Goldman | Intel

Patrick Johnson | Rock Paper Reality