Bobby Carlton has dedicated his professional career to exploring how XR technology can be used to reshape how any industry could approach education, training, and engagement, as well as its impact on automation, warehouse, and robotics.

His work also explores how immersive technology such as unique XR marketing strategies can be used for digital marketing and company branding and how it can change social behavior and consumerism, creating more agile thinking that leads to brand loyalty. 

Along with his duties at FS Studio as their XR/VR Content Manager and Business Development, he has been a contributing writer for VRScout since 2016, is on the SXSW XR Pitch Advisory Board, a judge for the AIXR VR Awards, and makes frequent appearances on the UK’s TalkTV as their tech expert.