Benny Lee leads digital design initiatives and 3D capabilities at The Coca-Cola Company. He is a part of the Global Design team. His involvement in projects constantly revolves from industrial designer to 3D generalist. He is obsessed with beautiful and functional concepts, and spends his spare time hiking and tackling a new PR in fitness.

Prior to Coca-Cola, he has designed lifestyle accessories, consumer-facing products, and concept work for featured films.