Sims is a renegade director who pushes boundaries to bring XR to a wider audience through a methodology of discipline and anarchy. Called "cosmic and visionary" by Film Threat and "one of the medium's first auteurs" by FIVARS, his clients include superstar drag icons and NBA legends. A queer technologist, every project must be an innovation. His immersive film for drag legend Katya Zamolochikova "Be Your Own Dentist" (Slamdance 2022) brought triple A quality stereoscopy to gen Z audiences in VR and was called "hypnogogic horror" by HorrorBuzz and "Holy Mountain meets The Cell" by Film Threat.

Sims then pioneered a workflow that allows volumetric holograms be used as AR TikTok filters for drag icon Bob The Drag Queen ahead of her tour with Madonna. He then used this technology on Charles Barkley and the hosts of "Inside The NBA" as a TikTok promotion for the NBA finals.

On the virtual production front, Sims also directs commercials for hugely popular TTRPG edifice Critical Role and art directs for the cult Twitch show KOLLOK on HyperRPG. Sims first went viral with his video work for the hacktivist collective Anonymous, though he never made any money off of it. His hobbies include muay thai and hairless cats. He once edited the feature Invader Zim: Enter The Florpus for Netflix and also has a bunch of huge VFX credits but doesn't care about those.