Maya Kosovalic is the Vice President of Digital Innovation & E-Commerce for Nyx Professional Makeup at L’Oréal USA. She is a seasoned executive with over 18 years of experience across international markets including Canada, China, Brazil, Argentina and the US in brand management, digital marketing, e- commerce, precision advertising, content partnerships and digital transformation leadership. Maya is now leading the innovation agenda for Nyx Professional Makeup and connecting the dots between the beauty consumer, commerce and technology as the brand continues to take a leadership role in beauty tech.