Lani Bertino is the VP of Production of Trigger XR, an award-winning XR agency that creates AR, MR and VR experiences that connect people to brands, sports, entertainment and ecommerce. From major marketing campaigns to powerful enterprise solutions, their work combines premiere content with the latest XR technology, blending physical and digital worlds in innovative yet measurable ways. Lani has decades of experience in technology and storytelling, and is passionate about XR as a way to elevate and transform our world. Lani’s recent high-profile work demonstrates the wide spectrum of use cases for XR, including Entertainment (Avatar, Duran Duran, Spider-Verse), Sports (NBA, NHL, PGA Tour, USTA) Ecommerce (Nike, Red Bull, Unilever), Healthcare (Surgical AR, VA Hospital), and Enterprise (Microsoft, Verizon, Walmart). Lani is an established and active advocate of women in technology, serving as a mentor, speaker and coach in organizations such as Codess, DigiGirlz, SPU Center for Applied Learning Mentor Program, Society of Women’s Engineering, Women’s Association of Verizon Employees, and Trigger Ladies.