Marketing Best Practices for a Successful Game Launch

Launching a game is more than just hitting "publish"—it's about building a community, crafting a strong marketing strategy, and ensuring your game reaches the right players. Join Scout House as we lead a discussion about how to successfully bring XR games to market. Drawing from experience across 125+ game launches, we'll break down essential strategies for growing and engaging your community, positioning your game for success, and avoiding common pitfalls. Whether you're preparing for launch or looking to boost your current player base, this session will equip you with practical insights on showcasing your game's unique features, leveraging influencers and media, optimizing store listings, and creating a launch roadmap that works.