AWE USA 2025
At Groove Jones, we’re revolutionizing fan engagement through Generative AI by transforming brand experiences into personal, unforgettable moments. For Ferrero SpA, we turned cookie lovers into playful Keebler Elves. At Coachella, we partnered with Method Products to create unique, aura-themed portraits of music lovers that capture the festival’s energy. For Oracle, we transformed CloudWorld attendees into sports champions, making every user feel like an MVP. We’ve even gamified AI with interactive experiences, like the Invesco QQQ Innovation Arena experience at the NCAA Final Four, where fans competed in a dynamic basketball competition. These AI-powered experiences merge creativity and technology, delivering tailored moments that amplify brand connection. Dan will dive into real-world case studies and insights that help brands connect with their audiences with these innovative and progressive platforms.