Building a Powerful Go-To-Market Strategy for XR SaaS

Bringing an XR SaaS product to market has complex demands beyond just flashing cool tech—it requires a strategic approach to positioning, competitive differentiation, and driving demand. In this session, Autodesk’s Austin Baker will break down the key pillars of a high-impact GTM strategy for XR software. You’ll learn how to define your ideal customer profile (ICP), craft compelling messaging, and build a scalable demand engine. You’ll also explore real-world strategies for competitive intelligence, pricing models, and creating engaging demos that accelerate sales cycles and increase adoption.

Key Takeaways:

• How to identify your ideal customer profile (ICP) and map their workflows and pain points.
• How to create clear, outcome-driven messaging that differentiates your XR SaaS solution. The role of competitive intelligence in crafting a stronger positioning strategy.
• How to build an effective pricing model and monetization strategy for XR SaaS.
• How to create compelling visuals, demo experiences, and GTM assets that convert prospects into customers.
• How to develop a scalable demand generation engine that fuels pipeline growth.

This session is designed for product marketers, GTM leaders, and founders looking to launch and scale XR SaaS products successfully.