XR in Enterprise: The Role of Augmented Reality in Industry – Going “Operational”

The AR/smart glasses category is gaining momentum, with new, innovative products from strong players like Meta, Snap and Amazon pushing the boundaries of the market. One industry in particular embraced these technological advancements: the logistics industry. The future of logistics technology lies in purpose-built AR wearables that seamlessly integrate into warehouse operations. Virtual assistants in VR environments provide real-time feedback, while AI algorithms in AR applications deliver more accurate object recognition and context-aware information.

Building on these technological advancements, many industries stand to benefit from wearable technology. How does 2025 mark a fundamental shift in how enterprises approach AR technology deployment and the considerations for businesses. And, how does this type of application move beyond “special project status” to “operational” status in business governance structures?