Beyond the Booth: How Immersive and Interactive Activations Are Transforming Events

Spending on experiential marketing is at an all time high and continues to grow. Why? Because with an overwhelming amount of content online, in-person activations (conferences, trade shows, and live events) have become a critical battleground to capture your customer’s attention. Immersive and interactive activations, whether it's AR, Headworn (MR/VR), 3D displays, AI photobooths, or AI avatars—are redefining audience engagement, turning passive attendees into active participants. Join us to explore cutting-edge strategies for designing immersive activations that captivate audiences, foster connections, and deliver measurable impact across industries.