Using Augmented Reality to Enhance Cultural Relevance

In today’s fast-paced digital world, cultural relevance is key to standing out. Augmented reality offers a unique opportunity for brands to engage audiences by tapping into cultural moments and trends in ways that feel fresh, fun, and authentic. This session will explore how AR can amplify a brand’s impact by aligning with what’s happening in culture—whether it’s the energy of a live sports event, a new product release, or the excitement of a blockbuster film release.

Featuring examples from Pretty Big Monster’s innovative body of work, for the LA Rams and campaigns for major studios like Warner Bros. and Sony Pictures Entertainment, this talk will uncover strategies for creating AR experiences that resonate with audiences. Learn how to identify key cultural touchpoints, leverage emerging trends, and design AR activations that capture attention and drive engagement.