PANEL: T-Mobile F1 XR Story – How T-Mobile’s Retail Store Deployed XR to Enhance the Customer Experience

What you will learn: How we overcame development challenges {mapping assets to a car that had not been built yet, etc). Customer insights on pattern behavior and feedback on the experience, customer interactions and stats about having an XR experience in store, XR storytelling with 2 iconic brands, how hand tracking enhanced UI for customer experience.