AWE USA 2025

From Atari to XR: Gaming Through the Generations with the Bushnell Family

Jun 11

03:00 PM - 04:00 PM
GRAND BALLROOM
Main Stage

Description

When Nolan Bushnell founded Atari in 1972, he didn’t just launch a company—he launched the video game industry. From Pong to pixels, arcades to home consoles, his legacy shaped how generations play, connect, and imagine. But the story doesn’t stop there. The Bushnell family grew up surrounded by games—playing them, building them, and pushing the boundaries of what they can be.

Join Nolan, Alissa, Brent, Tyler, Dylan, and Wyatt Bushnell for a dynamic conversation about the evolution of gaming—from the golden age of arcades to immersive worlds in XR. They’ll share stories of growing up in a game-loving household, building theme parks and experiences, working in VR/AR, and what it means to innovate at the intersection of play and technology.

Whether you're a retro game nerd, an XR futurist, or somewhere in between, this is one game night you won’t want to miss.

 

Session Speakers