AWE USA 2025
Game day will never be the same. This isn’t just about foam fingers and kiss cams—where your ticket could be your face, your beer is delivered by AI, and the halftime show might pop into your living room in 3D.
Together, Christian and Natascha will pull back the curtain on what it really takes to turn a stadium into a smart, seamless, and unforgettable experience. From biometric entry to autonomous retail to next-gen XR activations, Christian is rewriting the tech playbook—and Natascha is turning it into stories fans can feel.
Christian and Natascha will pull back the curtain on what it really takes to build a smart, seamless, and unforgettable fan experience.
This isn’t your average fireside chat. It’s a candid, creative look at how sports, tech, and storytelling collide to transform how we show up, cheer, and connect.
Bonus: Reality might bend a little.