Epic Realities: Revolutionizing Theme Parks with AR Magic at Universal Epic Universe

Universal Destinations & Experiences (UDX) is transforming theme park immersion with cutting-edge augmented reality (AR) at Universal Epic Universe, opening May 2025. This session unveils how AR creates unforgettable guest experiences, from interactive attraction previews to real-time engagement. Discover the innovative Epic Universe Portals, where AR brings a dynamic park model to life, letting visitors explore upcoming attractions like never before. Learn about the triumphs and challenges of deploying AR in large-scale entertainment venues, offering actionable insights for professionals merging digital and physical worlds. A must-attend for industry leaders eager to harness AR’s transformative power to elevate visitor engagement and redefine themed entertainment.