AWE USA 2025

Visual Positioning at Scale - Outpacing Big Tech in the Spatial Computing Revolution

Jun 10

02:00 PM - 02:25 PM
Promenade Room 104A
Enterprise | Sponsored by Niantic Spatial, Inc.

Description

In the race to anchor digital content to the physical world, Visual Positioning Systems (VPS) are emerging as the backbone of spatial computing — from AR navigation to autonomous driving. While Big Tech pushes closed ecosystems, Immersal is carving a different path: scalable, flexible, and open.

In this keynote, Matias Koski, CEO at Immersal Oy, will reveal how Immersal's VPS technology is redefining what scale means in visual positioning — from massive outdoor mapping to real-time localization in GPS-denied environments. Learn how Immersal is empowering industries like mining and smart cities with centimeter-level accuracy and fast deployment.

You’ll get insights into:

  • Real-world case studies from industrial-scale deployments

  • Why openness and customer centric approaches are winning over vendor lock-in

  • The future of spatial computing as seen from the ground up — not just the cloud down

Whether you're designing XR apps, or digitizing the real world, this session will change how you think about location.

Session Speakers