The annual Auggie Awards have been the most recognized AR & VR industry awards in the world since 2010. Now in their 16th year, the Auggies continue to showcase the best of the best in augmented, virtual and mixed reality.
As the XR industry grows, so too does AWE, along with the opportunity to further recognize outstanding AR/VR achievements with the Auggie Awards. 2024 saw a record number of nominations, as well as the introduction of four new categories, including:
Winners will be presented with a prestigious Auggie Award at the Auggie Awards Ceremony, taking place this year on June 11 at AWE USA 2025 in Long Beach, California.
Art Installations or films including design concepts and documentary films and 360 video that explore the augmented or virtual world.
Marketing and advertising campaigns for major brands that use AR & VR.
Solutions that harness AR and VR (XR) technologies to help fight climate change replacing wasteful material practices; visualizing the causes/impacts of climate change to generate empathy; or optimizing the design and execution of climate change solutions.
AR & VR tools for remote and in-person teamwork and cooperation.
AR & VR applications available to the public in major app stores across all verticals.
Celebrating content creators that produce and share XR-related content across digital platforms that has a positive impact on the XR industry, with content such as videos, articles, blog posts, podcasts, photography, and more.
Designer tools, Content creation, reality capture, and publishing tools for AR & VR.
Tracking & Mapping SDKs, navigation, recognition, analytics, workflow and optimization tools enabling developers to create AR & VR experiences.
Educational or training solutions, whether platforms or custom projects, that help educate and train users on any subject matter.
Enterprise solutions, whether platforms (products) or custom projects, that help to solve business problems and that demonstrate an ability to improve operational efficiency, increase ROI, or add value to businesses using AR or VR.
Connected toy or gaming solutions that enable digital interaction with the physical world or physical interaction in the virtual world, including AR & VR games.
Smart glasses, head-mounted displays (HMD), goggles, heads-up displays (HUD), connected eyewear, and helmets.
Best use of spatial computing in healthcare for hospitals, operating rooms, medical training, diagnosis and telemedicine, patient care and home care, rehabilitation, and wellness.
A celebration and appreciation of work being done by independent XR creators, including filters and experiences going beyond art.
Input/output hardware and interaction software associated with haptics, gesture, eye-tracking, controllers, sensors, cameras, display, optics, audio, stationary installations, hardware acceleration, connectivity, hand tracking, gaze, motion control, voice, bio-sensing, emotion and EEG solutions.
Venues incorporating or defined by AR/VR experiences such as arcades, brick and mortar stores, theme parks and other attractions, concert and sporting venues, pop-up installations, and cultural institutions.
The best use of AR or VR technologies to make a meaningful and positive impact on the world.
Best use of AI and machine learning in spatial computing, including computer vision, 3D mapping and reconstruction, object/text/audio recognition, semantic segmentation and understanding, virtual beings, and more.
Any platform or implementation that utilizes blockchain technologies, decentralization, digital ownership and token-based economics as related to spatial computing and the Metaverse – the new iteration of the World Wide Web.
The following 4 awards will be decided and presented at the event.
Honoring the winner of the AWE USA 2025 Start up Pitch Competition that takes place at AWE 2025. The winner will be selected by a panel of judges at the Pitch Competition and announced on June 11, 2025.
All presenting companies at AWE 2025 are automatically eligible to be nominated for this award. The winner will be selected through popular vote at the show and announced on stage on June 11, 2025.
All presenting companies at AWE 2025 are automatically eligible to be nominated for this award. The winner will be selected through popular vote at the show and announced on stage on June 11, 2025.
AWE XR will select a moonshot concept or prototype that are straight out of a Sci-Fi novel to be honored at AWE USA 2025 during the Auggie Award ceremony on June 11, 2025.
The AR/VR industry nominates products and solutions in one of the active categories listed above.
All nominations must adhere to the Auggie Awards Rules and Regulations to be eligible for an award.
Qualifying nominees move forward to public voting, which begins on April 23.
The public is asked to vote for the nominees they believe should be recognized as finalists in each category.
Public Voting results are used in conjunction with a preliminary expert review to select finalists in each of the active Auggie Award categories.
Finalists are then determined based on an equal combination of public voting scores and the preliminary expert review, which are weighted equally.
This balanced approach ensures that both broad community support and the highest standards of excellence guide the selection process.
These finalists move to the judging round which occurs from May 21-June 4.
AWE's expert panel of judges rate the finalists and these ratings then determine the overall winners for each category.
The winners will be announced on stage at AWE USA 2025 on June 11, 2025.