Stef helps teams navigate ambiguous product areas and build useful, usable products for anticipated markets. She has led design research and strategy for 0-to-1 AR/VR product launches at Adobe, Meta and DAQRI. She currently serves as fractional design researcher for teams building at the intersection of XR and AI through her company, Sendfull. 

Stef also teaches design innovation and strategy at UC Berkeley and writes the leading Substack on emerging product design research (sendfull.substack.com). She holds a PhD in Psychology from the University of Toronto, focused on cognitive neuroscience.