AWE USA 2025
I'm Rachel, a seasoned UX Designer with seven years of experience across diverse industries, including eCommerce/retail, manufacturing, online gaming, DEI education, and biotech. My expertise spans AI-driven experiences, data visualization, and enterprise software, crafting intuitive solutions that enhance usability and efficiency.
Recently, I worked with Pfizer to redesign their Digital Command Center tool for managing IT tickets, leveraging IBM Gen AI to transform complex data into actionable insights for global teams in Greece. Before that, I designed casino gaming apps and B2B software for kitchen manufacturing at Welbilt, optimizing usability for commercial equipment.
Earlier in my career, I freelanced for Greenpeace, the University of Florida, and PERTS by the Gates Foundation, among others, contributing to various EdTech and social impact projects.
I am passionate about bridging the gap between technology and human experiences, using research, data, and design thinking to create meaningful and impactful digital products.