Nico Fara is a product leader, strategist, marketer, and engineer with a robust global network of over 16,000 professionals spanning technology, retail, entertainment, and the creator industry. With deep expertise in product strategy and storytelling, Nico has successfully built and led innovative ventures, leveraging cutting-edge technologies such as artificial intelligence (AI), extended reality (XR), and gaming to solve complex retail and customer experience challenges. Her entrepreneurial journey has empowered brands to enhance consumer engagement, optimize operations, and deliver transformative experiences. 

Nico hosts “The Immergence,” a live weekly show spotlighting emerging technologies and immersive experiences by engaging industry leaders and professionals in informative, entertaining, and interactive conversations. 

As chapter lead and board member at the International Game Developers Association (IGDA), Nico actively empowers creators by connecting them with influential organizations and fostering thriving, collaborative communities. Her proven ability as a community builder drives meaningful growth and engagement. 

A respected speaker and Master of Ceremonies (MC), Nico has presented at leading global conferences, including Augmented World Expo, Ethical Luxury Summit, Immerse Global Summit, GS1 Connect, The Metaverse Summit USA, Dcentral Conference, New York Fashion Week, NFT.NYC, and NFT.London. Renowned for her dynamic presence and clear, engaging communication style, Nico ensures that speakers, guests, and audiences alike have enjoyable, informative, and memorable experiences.  

Her influential thought leadership has been featured in prominent publications such as Yahoo Finance, AR Post, Vogue Business, Cointelegraph, FASHINNOVATION, Digital Fashion Daily, Mint, and Wear. Nico’s distinctive blend of strategic insight, creative technology, and compelling storytelling consistently positions her as an influential voice in the industry.