Kenny Lauer is a visionary leader at the intersection of experience design, behavioral science, and emerging technology. With over 30 years of expertise helping global organizations transform how people connect, he brings a rare blend of creativity, strategic depth, and behavioral insight to AWE. His career spans iconic brands such as Apple, IBM, KPMG, and the Golden State Warriors—where, as Head of Marketing and Digital, he redefined fan engagement and helped position the franchise as a global leader in experience-driven sports and entertainment.

Kenny’s work centers on collapsing distance—geographical, emotional, cultural, and psychological—using technology to create immersive, human-centered experiences. His expertise in AI-driven personalization, multi-sensory engagement, and behavioral design ensures that brands deliver more than just interaction—they offer access to cultivated worlds of rare, profound, and lasting meaning.

He is a certified Experience Economy Expert, a member of the Television Academy (Emmys), and an advisor to SXSW. He also studied behavior modeling under BJ Fogg at Stanford’s Behavior Design Lab and has been honored on the BT-150 and AX50 lists, recognizing global leaders in business and experience innovation. At AWE, Kenny brings his deep commitment to humanity-centered design and immersive technologies to help executives explore what’s next—not just in XR, but in how we design meaning, connection, and impact in the experiences we create.