Description

With this two-day, online workshop, you’ll learn the foundational skills necessary to craft a carefully considered approach for deploying Web AR marketing and advertising experiences to your customer. You’ll learn how to set WebAR campaign goals, craft an AR-enabled customer journey, and deploy an omnichannel WebAR campaign that’s measurable, impactful, and designed to either compliment or outperform traditional marketing benchmarks.
Led by Patrick Johnson, CEO of the award-winning AR agency Rock Paper Reality and Omead Sinai, Strategy Consultant at Rock Paper Reality (and former Customer Strategist at Deloitte Consulting), this two-day workshop combines a deep dive into RPR’s street-tested “AR Blueprint” for brands with virtual workshops and specific examples focused on creating WebAR campaigns.
Advance ticket holders will also get access to live 1:1 office hours with the instructors as well as free trials, offers and perks allowing for continued education, learning and discussions on participants’ specific projects and goals.

Speakers

Mike Boland

Chief Analyst , ARtillery Intelligence

Rigel Benton

Senior UX Designer , Niantic, Inc.

Preston Platt

CTO , Rock Paper Reality

Omead Sinai

Consulting Manager , Rock Paper Reality

Basak Akman

Lead UI/UX Designer , Rock Paper Reality

Jason Waskey

Creative Director , Microsoft - Mixed Reality Development

Francesca Ellis

Lead Support Engineer , Zappar

Heather Lipner

Head of Creative , Geenee, Inc

Patrick Johnson

CEO , Rock Paper Reality

Ori Inbar

Co-Founder , AWE and Super Ventures