Hans ten Cate is the COO of Tilt Five, the world’s first consumer-affordable augmented reality platform. Hans has over 30 years’ experience leading, founding and advising companies in AR & VR, digital entertainment & video games. After managing online services at Sony PlayStation, Hans spent nearly a decade at Electronic Arts designing, producing & publishing games for console, PC, and mobile - including The Sims and The Simpsons. Hans's other passion projects include Game2Give, a gaming charity he co-founded to fund cures for Type 1 Diabetes (T1D) as well as serving in advisory roles: he recently was Board chair for the International Game Developers Association, which helps advance the careers of game developers worldwide.