Reza Razavi makes people and organizations want to transform, takes away their fear of change and supports them as a dialog partner in actively shaping change. For him, transformation means moving people and getting them actively involved. With his Imago principle, he clarifies in a sensual way what really matters in transformation, despite all its depth and complexity.

Profound changes and constant transformation characterize his life. At the age of 13, his father sent him from Iran to Hanover to bring him to safety from the Iran-Iraq war. There he grew up and studied mathematics with a minor in philosophy, business informatics, business administration and additionally data and information management.

Along the way, he opened a restaurant with a friend, which quickly became the number one restaurant in the area of Hanover. After more than 11 years in the restaurant business, he joined Prof. Malik in St. Gallen as a consultant. At the Management Center, he dealt intensively with the topic of culture, management and strategy and then became Senior Expert Culture and Transformation Manager at BMW. There, as a "transformation expert and dialog designer" he was responsible for helping to shape change. With this experience and his extensive expertise, he now supports companies from a wide range of industries in dealing with transformation, provides inspiring impetus as a keynote speaker and is a sought-after interview partner in the media.