As Head of Creative, Alexandra has spent the past 3 years building the creative and content strategy, producing immersive experiences and commissioning artists for Outernet London; a new home for music, arts and culture, which launched in 2022 and is on track to be one of the top attractions in the UK in its first year of opening.

She is now turning her focus to how brands can utilise emerging technology to create immersive, engaging experiences that create impact.

Prior to her current role at Outernet London she has lead creative teams for some of the worlds most well known brands in her native home of Sydney including MTV, Nickelodeon and Nine Network Australia.