David is CEO & Co-Founder of Poplar, a platform that empowers the World to easily create AR experiences. Poplar activates a new generation of global AR creators and provides collaborative tools that make AR affordable and quick. He plays an active role in VR/AR, as Chapter President UK for the VR/AR Association, the largest trade body in the industry. For 6 years, David oversaw the EMEA arm of Google’s global YouTube division dedicated to working with creators, after working at Netflix and film.